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Stories From Some Of The Amazing Companies We've Worked With.

We’ve had the privilege of working with a diverse range of companies, from emerging startups to established brands. Here are some of the ways our insights have transformed product strategies, improved retention rates, and supported new product launches.

B2C Marketplace Platform

Conducted comprehensive user research on both the customer and consumer sides, defining user personas and identifying crucial features. Our research helped position this SaaS for powerful organic press, leading to features in NY Times, Bloomberg, and New Yorker worth millions—without any paid promotion.

Fintech B2B Startup (Bootstrapped)

Provided in-depth user research to pinpoint the ideal market segment, refine customer acquisition strategies, and craft targeted B2B user personas. By leveraging these insights, we guided the startup from launch to $200K ARR within six months. Our recommendations also led to valuable VC partnerships, unlocking growth in a competitive space.

TechStars-Backed B2B Consumer App

Partnered with a TechStars-backed app to refine their product-market fit (PMF) strategy. Our user research identified key feature enhancements and clarified the path to PMF, enabling the development team to focus on features that drive user satisfaction and retention.

Healthcare B2C Startup

For a growing healthcare startup, we led user research to prioritize critical features aimed at boosting user retention. Additionally, we provided UI/UX design support, ensuring the iOS app aligned seamlessly with the target users’ expectations.

Emerging B2B SaaS

Conducted market research and competitor analysis to highlight unique value propositions for an emerging B2B SaaS startup. We also developed prioritized feature recommendations and defined clear user personas to optimize outreach and engagement efforts. Defined product strategy to reduce customer churn.

Fitness Studio NYC

We developed a targeted Free Trial Modal to attract new users and boost memberships. By segmenting users (from fitness rookies to hesitant gym-goers) and tailoring our strategy to each group, we highlighted unique value to increase trial conversions. Recommendations included a referral program, personalized follow-ups, and A/B testing for continuous improvement. Key metrics—conversion, retention, and membership length—were set to monitor impact, showcasing our skill in transforming insights into features that drive growth and loyalty.

B2B Startup (Germany)

To boost landing page conversion from 2.8% to 5%, we streamlined the user journey with a clear CTA, compelling visuals, and trust signals like testimonials and video demos. By simplifying form submissions, adding a Calendly link, and introducing exit-intent popups, we aimed to retain users and ease conversions. A/B testing and analytics (heat maps, Google Analytics) were implemented to track engagement and refine high-impact elements.